The 30th RosUpack Exhibition concluded successfully in Moscow from June 16-19, 2026. During this premier event, Casperg Paper held intensive business negotiations with Perekrestok (widely known as the "Green Supermarket") and its premium line Green Perekrestok, both under the umbrella of X5 Group. We reached multiple strategic consensuses on introducing our core paper solutions into mainstream Russian retail channels, marking a crucial step in our market expansion.

Perekrestok: The Benchmark of Green Retail in Russia

As Russia's first local supermarket brand, Perekrestok operates 984 stores across 73 regions under X5 Group, which manages a total of 27,536 outlets. The brand is renowned for its "green modern" philosophy, emphasizing fresh produce and high-quality meats. Its premium line, Green Perekrestok, features a distinct green visual design and offers approximately 12,000 SKUs, targeting health-conscious and high-net-worth consumers.

Perekrestok is a pioneer in sustainability, having transitioned shopping carts to recycled plastic and launching battery recycling programs that collected over 66 tons of materials in Q1 2025 alone. Their private label "Green Line" has won national Green Awards for healthy living and rational consumption.

Unlocking Supermarket Access for Casperg Paper's Core Solutions

Over four days of negotiations, Perekrestok's procurement and quality control teams outlined strict entry standards for retail paper products. Key requirements encompass raw material traceability, production certifications, packaging labeling, and environmental compliance.

Perekrestok highlighted that sustainable and high-quality retail materials are a rapidly growing category driven by consumer demand for eco-friendly convenience. Casperg Paper showcased our comprehensive supply chain advantages: premium thermal paper, high-adhesion label paper, vibrant color paper, and professional photo paper. These premium features received high recognition from the Perekrestok team. Both parties agreed to advance sample testing and commercial term discussions post-exhibition.

Global Resource Synergy for the Russian Market

Meeting Perekrestok's stringent packaging standards requires top-tier resources. Concurrently, Casperg Paper engaged with global label leader CCL Industries and local giant ASD Pack to secure international-standard, eco-friendly packaging solutions tailored for the Russian market.

This strategic alignment with X5 Group's Perekrestok network is a landmark achievement for Casperg Paper. By leveraging our high-quality thermal paper, label paper, and color paper solutions, we are poised to capture the growing demand among Russia's middle and upper-class consumers, establishing a robust foothold in the region's premier retail sector.